This foundational level training course is the essential starting point for anyone engaging with the China market. It covers the must-know fundamentals and practical toolkit that every UK HE practitioner should understand – from how the recruitment cycle works, to building institutional readiness, and the basics of digital and agent engagement.

Training details:

• Date: 27 November Thursday 2025
• Time: 9:30 – 12:30 GMT (online only)
• Registration fee: £80
• Open to: All UK and China based practitioners in UK higher education
• 10 Alex Guo Scholarships available. To apply, please send your statement, CV, and a brief endorsement from your line manager to contacts@buca.uk.

Registration form: https://www.surveymonkey.com/r/TrainingL1

We warmly encourage you to share this opportunity with colleagues who are new to China engagement or who would benefit from strengthening their foundational knowledge.

Let BUCA support your next step in this fast-evolving field.

Registration deadline: 30 October 2025

The post Register for Level 1 of the BUCA China Market Training Programme first appeared on BUCA.

The post BUCA China Forum 2025 first appeared on BUCA.

British Universities’ China Association wishes all members and partners a very Merry Christmas and Happy New Year!

The post Merry Christmas and Happy New Year 2023 first appeared on BUCA.

Date: 07/07/2023

Registration link:

https://www.surveymonkey.co.uk/r/89G6Z82

HE staff members from your institution with a remit covering China recruitment and partnerships are invited to the in-person, BUCA annual conference on the 7^th July, the provisional programmes include:

• British Council – China updates
• Building Influence
• UCAS Journey to a Million and implication on China Recruitment*
• Chinese Social Media*
• CPD session – Leading with Emotional Intelligence
• Networking opportunities*
• BUCA Annual plan 23/24*
• and more

* sessions open to members and non-members

Please register your place by clicking the link below or scan the QR code

Registration deadline: 18^th June 2023

Cost: Members – free of charge, non-members £100.00 (13:30-18:00 only)

Optional networking dinner with delegates

The post BUCA Annual Conference 2023 first appeared on BUCA.

Date: 14th March 2023

BUCA will be supporting BUILA and Tomato Education International in the upcoming webinar on Digital Recruitment and Social Media Training. Join us on March 14th as we discuss “How to Use Social Media to Create Impactful, Effective, and Engaging Campaigns on the most popular social media platforms in China and Southeast Asia, including Weibo, WeChat, Little Red Book, and TikTok.”

Our expert panel: Danlu Liu Jenny Zhou Sophie Yang and Yiyi Zhang are excited to share our expertise and insights to help colleagues leverage these platforms to reach and engage with your target audience in China and Southeast Asia. Don’t miss out on this valuable opportunity to learn and connect with industry leaders in digital recruitment and social media marketing!

The post Use Social Media in China and Southeast Asia first appeared on BUCA.

Date: 05/02/2021  Friday
Time: China: 16-17  UK: 09-10
Host: 徐薇薇 (曾任布鲁奈尔大学和伍斯特大学国际办公室主任)
Weiwei Xu (Former Director of the International Office of Brunel University and the University of Worcester)
李敏（ICF 国际教练联盟 及 ACSTH认证教练）
Min Li (ICF &ACSTH)

BUCA 邀请业界前辈以及她的工作伙伴为大家带来一场关于Coaching&Mentoring的介绍，包括她们在工作和生活中可以帮助解决的典型问题，什么人群会受益于Coaching&Mentoring等内容。讲座也会列举一些教育及其他行业的案例，并回答大家关心的问题。

The post Coaching & Mentoring first appeared on BUCA.

Date: 27/01/2021  Wednesday
Time: China: 17-18  UK: 10-11
Host: Sophia (Account Manager, PingPong Digital)

Bilibili作为中国年轻人聚集的视频文化社区，根植年轻用户需求，提供多样化产品及服务。英国高校数字营销领域的领导者PingPong Digital将在今天为你带来：

1. Z世代聚集地——B站平台综合介绍；
2. B站用户群体及适用于英国高校的广告位分布；
3. 知识问答及幸运抽奖环节，精美礼品等着你~

行业深度解析不容错过

The post Ad Platform Introduction on Bilibili – Chinese Viseo Sharing Website first appeared on BUCA.

Date: 05/01/2021  Tuesday
Time: China: 16.30-17.30  UK: 09.30-10.30
Host: Katherine Pei (Regional Manager, City, University of London)
Tracy Li (Associate Director, China Operations, University of Leicester)

很多人在面试中不知道如何吸引面试官的注意，不了解面试前都应该准备些什么，我们将会以一个轻松的论坛的形式谈谈如何在面试中脱颖而出。

The post How to stand out in an interview first appeared on BUCA.

Date: 03/12/2020  Thursday
Time: China: 17-18  UK: 10-11
Host: Chewei Chang (Client Partnership, Bytedance)

拥有今日头条、抖音、Tiktok等三大主流互联网平台的字节跳动将携手英国高校数字营销领域的领导者PingPong Digital，在12月3日为你带来：

• 字节跳动平台介绍
• 字节跳动旗下平台的广告产品介绍
• 高校优秀头条、抖音广告案例分享
• Q&A答疑时间

行业深度解析不容错过

The post Introduction and Case Studies on Bytedance first appeared on BUCA.

Date: 26/11/2020  Thursday
Time: China: 16-17  UK: 09-10
Host: Naomi Yang (Director of Supply Chain Department, 51 Offer)

很多时候我们希望与留学中介紧密的合作，但是如何保持与中介的关系，如何开展与中介的深度合作，中介希望校方提供什么样的支持？带着这样的问题我们邀请了中介方的代表，让我们来听一听他们眼中的深度合作。

The post The relationship between agent and university and how to achieve balance first appeared on BUCA.