Director of Event and Engagement at BUCA
Director of China & East Asia, University of Chester
Steven Wu leads international recruitment and strategic engagement for China and East Asia at the University of Chester. With over a decade of experience in international higher education, he specialises in student recruitment, transnational education, and UK–China partnerships. He previously served as Managing Director of UK Educational Consultancy and held senior roles at UK-based education agencies, overseeing operations and strategic initiatives nationwide. Steven has a proven track record in delivering market growth, launching joint programmes, and building impactful partnerships that support mobility, institutional visibility, and long-term collaboration between the UK and East Asia.